3 Reasons Why Your Business Needs a Blog ASAP
Today, we’re going to answer a really common question: “Why do businesses need a blog?”
And before you stop reading, we know what you’re thinking:
“ I don’t sell products online!”
“ I don’t have anything to talk to my customers about!”
“ Who will even read blog posts about my business anyway?”
“ I don’t have time for that.”
“ I can’t write.”
How could we guess that these thoughts were going through your head? Well, you’d be surprised how many business owners think the same thing. But despite how you feel about it, the fact of the matter is that having a blog for your business is integral for many reasons.
Though it may sound basic, blogs help businesses grow, connect with new audiences, and retain customers every single day. Having a blog:
Creates a personal connection with your audience
Helps potential customers find you
Teaches customers about your products/ services
Curious about how exactly this all works? Keep scrolling.
Why Do Businesses Need a Blog?
How Having a Blog Creates a Personal Connection With Your Audience
Think about the brands you love, the ones that stick in your mind. Odds are you remember these brands because you have some kind of personal connection to them. Whether it’s because their ads make you laugh, or their customer service is wonderful, you remember them because you relate to them in some way.
Creating a personal connection with customers is no easy task. If they’ve never heard of your business before, they’re starting from zero, so it’s up to you to create that relationship. Of course, social media is great for this. But in the same way that an Instagram caption creates the opportunity for connection, so too does a blog post. Albeit in a more in-depth manner.
How Having a Blog Helps Potential Customers Find You
So you have a website for your business, but how will people find it? Most business owners dream of seeing their website on the front page of Google, yet very few achieve it.
While blogs may seem like a secondary component of a business’s website, they can actually be the number one force for bringing traffic to your website. Well-written blog posts can show Google that your website offers valuable content, which will help determine how highly your site is ranked by the search engine.
Especially if your blog posts cover topics related to your business, answering questions that your target audience is likely to be asking, Google will see the value of your page and begin directing similar users there.
How Blogs Can Teach Customers About Your Products/ Services
Of course, to write blog posts, you need topics to write about.
What better way to showcase what your business has to offer? The key to a great blog is having a variety of content, so you can post a whole array of articles:
How-to guides
Product features
Customer stories
A peek inside the business
Interesting facts about the industry
The real value here lies in the fact that each of these article types will be centred around your products, reiterating to customers just how great they are!
While you might not write “How My Tutoring Business Changed Jeff’s Life”, a story like “How Tutoring Can Make You a Better Person” might convince Jeff to sign up.
Even in indirect ways like this example, your blogs can constantly work to convince potential customers to choose you over your competitors.
Convinced you need a blog, but not sure which platform to use? See our guide, here.